A Different Kind of Product Event

This is not a traditional workshop, and it’s not a typical hackathon. It’s a hands-on environment to practice strategic product thinking through real decisions, real tradeoffs, and real outcomes.

What You’ll Experience

1. Masterclass: Product Strategy in the AI Era

We start with a focused session on how product strategy is evolving:

• What changes when execution is no longer the bottleneck

• Why traditional prioritization needs to be rethought

• A practical framework for better decisions:

You’ll leave with a clear, usable lens for evaluating product opportunities.

2. Apply the Thinking - Immediately

You’ll work in a small team on a real product challenge:

• Define the user and their context

• Identify the problem worth solving

• Make deliberate product tradeoffs

• Build a working prototype using AI-powered tools

The goal is not just to build, it’s to make thoughtful, well-grounded product decisions.

3. Expert Product Strategy Analysis

At the end of the day, selected teams will receive live feedback:

• What worked in the product thinking

• Where the strategy could be stronger

• How decisions connect to impact and outcomes

This turns the experience into practical learning you can take back to your day-to-day work.

Who This Is For

• Product Managers

• Founders

• Growth & Marketing Leaders

• Anyone involved in product decision-making

Especially relevant for Startup & SMB teams navigating fast-paced environments

Why Join

• Strengthen your strategic decision-making skills
• Learn how product thinking is evolving in the AI era
• Practice applying strategy—not just discussing it
• Build and evaluate a product in a realistic, time-bound setting
• Learn from expert feedback and peer perspectives

• TBA